Lidl has announced it will be extending its Christmas Cold Truck tour after the popularity of its initial run.
The supermarket's Freeway fizzy cola was reimagined as a truck with the main body wrapped in a Freeway label and a "life-like pull-ring back hatch" being another feature.
Between Thursday, November 14 and Sunday, December 1, it travelled to various spots across the UK.
In a statement, Lidl said: "Visiting 9 cities so far across Great Britain, including Dundee, Hull, Luton, Bournemouth and more, each stop saw a yuletide wonderland unleashed with over 2,250 present boxes packed full of Middle Aisle goodies given out, mouth-watering food samples offered and 225 ‘Golden Ticket’ Christmas shops won."
Lidl Christmas Cola Truck tour tour extended dates
The Lidl Christmas Cola Truck will visit nine Lidl stores around the UK between Thursday, December 5 and Sunday, December 22:
- December 5 - Newton Abbott (Marriott Way, Bovey Tracey, Newton Abbot, TQ13 9RZ)
- December 7 - Cardiff (Llanishen, Maes-Y-Coed Road, CF14 4HH)
- December 8 - Bristol (Berwick Green, Wyck Beck Road, BS10 7TA
- December 12 - Liverpool (1 Jennifer Ave, Liverpool L5 5AA)
- December 14 - Manchester (750 Chester Rd, Old Trafford, Stretford, Manchester M32 0FF)
- December 15 - Castleford (Park Rd, Castleford WF10 4RW)
- December 19 - Newcastle (Sands Rd, Swalwell, Newcastle upon Tyne NE16 3AF)
- December 21 - Glasgow (17 Richmond Pl, Rutherglen, Glasgow, G73 3BA)
- December 22 - Aberdeen (Greenwell Road, Aberdeen, AB12 3ZR)
The tour will see delicious samples handed out, Lidl Plus ‘Secret Boxes’ with plenty of prizes on offer, and of course, the show-stopping truck itself.
More information can be found on the Lidl website here.
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Joanna Gomer, Marketing Director at Lidl GB, said: “We have been blown away by the response to our Lidl Freeway Christmas tour.
"We love nothing more than spreading Christmas cheer to the communities we serve, and to see over 10,000 people visit and enjoy the experience made extending the tour an absolute must.
"We are excited to now take the Freeway fun directly to our customers in stores across the country.”
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