David White, Bonchurch:

It was a pleasure to experience buying my County Press, as I do, at Glyn Morgan's Newsagents in Regent Street, Shanklin, on Friday.

Not only do all customers get 5p off the newspapers always, but this week as a thank you to customers, every visitor to the shop was given a gift of a chocolate bar of their choice.

What a change, a business that doesn't just bleed everything they can from their customers without so much as a thank you.

Good traditional service. It is something that perhaps should be a lesson to many of the larger shops and businesses who treat their customers as a necessary nuisance.

It is also a lesson in how to be successful.