An Isle of Wight high street shop transformed into a TV set for the filming of a new Amazon Prime Video pilot.

The Holistic Emporium, on Sandown High Street, welcomed camera crews shooting drama, Small Town Witches.

From producer, director and writer Melissa Graves, the show is described as a 'witchy drama, mixing ancient traditions with a modern-day techno-fantasy twist'.

The shop's involvement came about thanks to Dadina Sagger, of Island People Agency, who is also involved with Isle of Wight Film Fixers CIC.

Read more: Daisy May Cooper BBC This Country star in Isle of Wight trip

She called up asking if the business could be used as a set and the owners "jumped at the chance".

A shot from the filming, provided by production company Last Place You Look LtdA shot from the filming, provided by production company Last Place You Look Ltd (Image: Last Place You Look Ltd)

Much like the premise of the show, the filming experience was 'magical', David King, co-owner of the shop, said.

"The day of filming was one of the most exciting experiences we've ever had", he said.

"Our shop was transformed into a magical set, buzzing with energy and creativity.

"For a business that’s never been around a film production before, it was nothing short of incredible to see how everything came together.

"The level of technology used, from the high-definition cameras to the intricate lighting setups, was mind-blowing."

Although it is yet to be picked up by Amazon Prime, David said there is confidence it won't be long before it is.

Filming at the shopFilming at the shop (Image: The Holistic Emporium)

If successful, it could lead to a six episode series.

As well as actors from further afield, the project is expected to showcase talent from the Island.

David said a trailer for the American production is set to be released on September 22.

David said: "We are eagerly awaiting to see the final product and share it with our community.

"We are so proud to have played a part in this exciting project, and we wish Melissa all the success as her dream becomes a reality.

"It was a magical experience for us, and we can’t wait to see how the rest of the world responds to this enchanting series."

The Holistic Emporium also hit the headlines in July, after comedian Daisy May Cooper visited the shop.