Sandown seafront could be getting an upgrade if plans for new beach huts are approved.
Existing huts, said to be 'dilapidated, visual eyesores', are along the beach at Eastern Gardens.
The proposal is to replace the 28 huts with new ones of the same size but an enhanced design.
Macaire Associates, planning agents, said applicants Bayside Beach want to upgrade the structures after a 'clear lack of maintenance.'
The agents said replacing the old huts was the only practical option and the new finishes, in a range of colours, would brighten up the section of beach.
The documents said: "This is something the area is clearly in need of, especially if you consider the dilapidated and fire damaged hotels in the area."
Bayside is also looking to extend the existing ice cream and beach supplies kiosk, further down Culver Parade, by 20sqm.
The kiosk, however, is owned by the Isle of Wight Council and rented by the operators, whereas the beach huts are solely owned by Bayside.
The path in front of the huts is also said to be in need of upgrading, which the applicants hope to do at the same time.
Overall, Macaire said, the proposal would benefit visitors, residents and other beach concessions.
Despite no pre-application talks with the council's planning department, the agents said Bayside Beach approached ward councillors for Sandown, Cllrs Debbie Andre and Ian Ward, who were both supportive of the project.
Island Roads, however, acting as highways authority, has recommended the application be refused due to concerns over pedestrian safety.
The kiosk extension would be along the pavement and Island Roads fear it would push waiting pedestrians closer to a live traffic lane with no protection.
It would also obstruct public highway and be an inconvenience and a danger to the public.
To view the plans, 21/01795/FUL, you can visit the council's planning register. Comments will be accepted until October 29.
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