Buying from local businesses and traders is about to get easier with the introduction of the Wight Gift Card.

The new card, accepted only in selected Isle of Wight businesses, was launched this Wednesday in Cowes High Street when John Irvine, chief executive of main sponsor WightFibre, made the first purchase with a Wight Gift Card in Shorelines of Cowes.

The Wight Gift Card works like a local currency, with each gift card a pre-paid Mastercard that can be redeemed at registered businesses on the Isle of Wight, for online purchases and in stores, if open.

Shoppers can buy the card as a gift, and know that with a Wight Gift Card their recipient can choose their own selection from many of the Isle of Wight’s best-known brands and producers, right across the Island.

The new gift card scheme follows recent shop local initiatives on the Island such as Fiver Fest and Let’s Buy Local and will be available for customers to buy now for delivery from November 24.

The card is backed by the Isle of Wight Council, and will support the Isle of Wight’s post-Covid business recovery strategy, in a bid to encourage residents and visitors to shop locally and keep their money on the Island.

Cllr Wayne Whittle, cabinet member for regeneration at the Isle of Wight Council, said: "There is a very strong sense of identity on the Island, and with the Wight Gift Card, we can express our support for where we are from.

"Thanks to WightFibre's support, we have an opportunity to show customers a different way of shopping, keeping money in local economies and driving their recovery."

Bob Seely MP said: “This is a great, innovative way of supporting Island businesses through a difficult time. Not only will the card provide a gift idea but it also keeps money within the local economy.

“It’s another example of the Island coming together and finding community solutions that work.

“Let’s think local and celebrate what the Island has to offer.”